Design and execute automation test scripts using Cypress and Selenium. Conduct performance/load testing and API validations. Apply Git/version control and TypeScript/JS frameworks. Mentor teams in testing methodologies.

Execute paid marketing campaigns across Google, Meta, and Facebook ads. Manage budgets, conduct A/B testing, and optimize for ROI. Build dashboards for performance tracking. Support digital marketing growth with automation.

Lead business analysis across energy, finance, and comparison platforms. Drive requirement gathering and reporting. Collaborate with agile teams on business process solutions. Ensure alignment with stakeholder and project goals.

Develop AI/ML/NLP-based solutions with TensorFlow, Scikit-Learn, Bedrock, etc. Create generative AI use cases and advanced models. Collaborate with product teams for AI enablement. Apply research to build scalable applications.

Develop and edit content across digital platforms with focus on brand messaging. Collaborate with cross-functional teams for campaigns. Use AI tools and Grammarly to enhance language quality. Build brand awareness through creative storytelling.

Coordinate Agile ceremonies (scrums, retrospectives, sprint planning). Guide teams through conflict resolution and process improvements. Ensure delivery alignment in BFSI, telecom, and insurance projects. Use Jira/PSM best practices effectively.

Oversee IT infrastructure, AD, IAM, MFA, and VPN systems. Draft IT policies for ISO 27001 readiness and certification. Manage SSO and zero-trust security implementations. Support operations with strong Microsoft/CCNA expertise.