Zeta (Marketing Tech)

Description

An American marketing technology company focused on customer lifecycle management.
Tagging

Industry: Business Software, Marketing Technology; Stage: Public; Private / Public: Public (NYSE: ZETA); Valuation Basis: $2 Billion; B2B / B2C: B2B
Founded

2007 (as XL Marketing, rebranded 2016)
Overview

Offers multichannel marketing tools for customer lifecycle management through data-driven insights. Zeta (banking tech) provides banking technology platforms.
Details

Zeta Marketing Platform (ZMP) analyzes data to predict consumer intent and manage lifecycles. Zeta (banking tech) focuses on innovative platforms for cards, loans, and deposits.
Workforce Count

Over 1,300 employees worldwide (GlobalData: 2,191)
Views

18

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